FAQs

WHAT IS SOUTHWEST ARTS PROGRAMS AND HOW DOES IT WORK?
We sell advertising and publish customized, professional quality, playbills for arts organizations, festivals and events throughout the Four Corners region. Our playbills are provided at no cost to these organizations and funded by advertising dollars.

HOW OFTEN ARE PROGRAMS PUBLISHED?
Our playbills are published three times a year for arts partners with audiences of more than 25,000 throughout the year.  Our Fall season runs from September through early January; Spring runs January through May and Summer is based on festivals and special events and runs mid-June through August. One advertisement is seen for approximately 4 months per season.

WHO ARE THE AUDIENCES OF THE PARTNER ARTS ORGANIZATIONS?Audiences attending arts organizations reach community members throughout the region and thousands of tourists throughout the Four Corners Region.  They have discretionary income to purchase tickets, shop in stores, eat at restaurants, travel and interested in culture and new experiences.  Attendees of arts-related events are also like to support organizations that support the arts.

WHAT ARE THE BENEFITS TO THE ADVERTISER?
One advertising display will be seen in all playbills published during the season.
For example, a Fall placed advertisement will be seen in all performances of the Community Concert Hall at Fort Lewis College, San Juan Symphony in both Durango and Farmington, NM, Durango Arts Center and Durango Choral Society performances and the Theatre Department productions at Fort Lewis College. The advertisers will be seen in 5 different playbills during the Fall season. Spring season is very similar.  Our Summer season playbills are published at performances of Durango Arts Center and Henry Strater Theatre in Durango and Sandstone Productions in Farmington, NM.

Playbills are delivered directly in to the hands of audience members at each performance and they have approximately two hours to peruse through the pages.

WHAT ARE THE BENEFITS TO THE ARTS PARTNER ORGANIZATION?
We provide playbills at no cost to the arts partners.  Arts partners have cross marketing opportunities with partners as they receive a full page advertising display in all playbills published during their season.

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